Comic Dollars Decline Continues
Six Month Trend
Published: 08/19/2008 12:00am
The dollar total for comics purchased by comic stores dropped again in July, by 3%, the sixth consecutive month of year over year declines. It’s getting harder to lay the declines at the feet of tough comparables, with the tail end of Civil War Initiative and Captain America: Fallen Son titles, along with World War Hulk, not providing particularly tough competition for the year over year comparisons. Certainly general market conditions are having an impact, with store visits and purchases impacted by inflation and other macro-economic issues. But July 2008 sales were still higher than July 2006, so the longer term trends are positive.
Dollars in the top 100 graphic novel titles went up by some 19%, powered by sales of older titles stimulated by movies (or in the case of Watchmen, by the trailer for a movie).
For the top 300 comics in July, see "Top 300 Comics Actual--July 2008."
For the top 100 graphics novels in July, see "Top 100 Graphic Novels Actual--July 2008."
For an overview and analysis of the best-selling comics and graphic novels in July, see "'Secret Invasion' Stays Strong in July."
For the top 300 comics in June, see "Top 300 Comics Actual--June 2008."
For the top 100 graphics novels in June, see "Top 100 Graphic Novels Actual--June 2008."
For an overview and analysis of the best-selling comics and graphic novels in June, see "'Secret Invasion' Continues Its Reign." For an analysis of the dollar trends in June, see "Comic Sales Fall Again in June."
For our index to our reports on the top comic and graphic novel preorders for January 2000 through July 2008, see "ICv2's Top 300 Comics and Top 100 GNs Index."
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