Mayfair Games is completing its shipments of the 10th Anniversary Settlers of Catan 3D Special Edition Treasure Chest Set, its high-end limited edition of Settlers of Catan (see 'Mayfair Plans Settlers 3-D Special Edition'), this week.  This third wave of shipments will include not only the remaining initial orders, but also some limited reorders placed by distributors after the first wave shipments hit in November. 

 

At this time, Mayfair's product is 'sold out, for all practical purposes,' according to CEO Will Niebling.  Distributors also have been seeing good sales, based on the early reorders.  5000 English language games were printed for distribution to Anglophones around the world. 

 

At a $300+ retail price, this product is having a substantial impact on sales in game stores this fall, with over a $1.5 million total impact on its own.  How big was this product?  Think 15 trailerloads.